{"id":28714,"date":"2025-10-29T09:05:28","date_gmt":"2025-10-29T08:05:28","guid":{"rendered":"https:\/\/trends-business-information.be\/solutions\/market-analysis"},"modified":"2026-01-13T11:17:23","modified_gmt":"2026-01-13T10:17:23","slug":"market-analysis","status":"publish","type":"page","link":"https:\/\/trends-business-information.be\/en\/solutions\/market-analysis","title":{"rendered":"Market &amp; customer analysis"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"28714\" class=\"elementor elementor-28714 elementor-26175\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0af3a22 e-flex e-con-boxed e-con e-parent\" data-id=\"0af3a22\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4a8d590 e-con-full e-flex e-con e-child\" data-id=\"4a8d590\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e94425e elementor-widget elementor-widget-html\" data-id=\"e94425e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a href=\"https:\/\/trends-business-information.be\/en\/solutions\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" viewbox=\"0 0 16 16\" fill=\"none\">\r\n<path d=\"M15 8H1M1 8L8 15M1 8L8 1\" stroke=\"#015FFF\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path>\r\n<\/svg><\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-954dad4 elementor-widget elementor-widget-text-editor\" data-id=\"954dad4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/trends-business-information.be\/en\/solutions\">Our solutions<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d466de elementor-widget elementor-widget-heading\" data-id=\"8d466de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Market &amp; customer analysis<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-231c1de e-con-full e-flex e-con e-child\" data-id=\"231c1de\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4204d30 e-con-full e-flex e-con e-child\" data-id=\"4204d30\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-082a449 elementor-widget elementor-widget-text-editor\" data-id=\"082a449\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>On Demand &#8211; Market penetration analysis<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ac1021 elementor-widget elementor-widget-text-editor\" data-id=\"8ac1021\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u2018How can someone know anything if they don&#8217;t know themselves? Who knows anything then? And what is the value of such unfounded knowledge?\u2019 Socrates was known for his unique approach to knowledge about reality. To deal effectively with your prospects, you first need to know where the strength of your current customers lies. Learn how to grow and gain market share based on a thorough knowledge of your current customer portfolio thanks to the Socrates Analysis.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-389c0b7 elementor-widget elementor-widget-button\" data-id=\"389c0b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#form\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request a comprehensive analysis<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f62f833 e-con-full e-flex e-con e-child\" data-id=\"f62f833\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41785cb elementor-widget elementor-widget-image\" data-id=\"41785cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/trends-business-information.be\/wp-content\/uploads\/2025\/10\/tbi-socrates-illu_v1_09102025.svg\" class=\"attachment-large size-large wp-image-26177\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac59b3a elementor-widget elementor-widget-spacer\" data-id=\"ac59b3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-54edc33 e-con-full e-flex e-con e-child\" data-id=\"54edc33\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a248db6 elementor-widget elementor-widget-text-editor\" data-id=\"a248db6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>DIY &#8211; Market &amp; customer analysis<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a15764a elementor-widget elementor-widget-text-editor\" data-id=\"a15764a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"row mt-3\"><div class=\"col-12 col-md-10 font-weight-bold mt-4 mt-md-0\"><div class=\"row mt-3\"><div class=\"col-12 col-md-10 font-weight-bold mt-4 mt-md-0\">See the geographical distribution and detailed analysis of your customer portfolio at a glance:<br><br>\u2022Where are the blind spots?<br>\u2022What is your market penetration per type of company?<br>\u2022Which part of your customer portfolio is at risk?<br><br><\/div><\/div><div class=\"mt-3 mb-3\">With GeoTop, you can automatically select prospects with the same profile as your existing customers.<\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03fc140 elementor-widget elementor-widget-button\" data-id=\"03fc140\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/trendstop.knack.be\/nl\/trial.aspx?int_campaign=tools&#038;%3bint_content=usertop\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request a trial<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2cae06 elementor-widget elementor-widget-spacer\" data-id=\"c2cae06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5991d4 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e5991d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83cd7ac elementor-widget elementor-widget-spacer\" data-id=\"83cd7ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8229570 e-con-full e-flex e-con e-child\" data-id=\"8229570\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-21bb68b e-con-full e-flex e-con e-child\" data-id=\"21bb68b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-704edd4 elementor-widget elementor-widget-image\" data-id=\"704edd4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"622\" height=\"416\" src=\"https:\/\/trends-business-information.be\/wp-content\/uploads\/2025\/09\/tbi-matching-optimalisatie-illustration_v1_22092025.png\" class=\"attachment-large size-large wp-image-24697\" alt=\"\" srcset=\"https:\/\/trends-business-information.be\/wp-content\/uploads\/2025\/09\/tbi-matching-optimalisatie-illustration_v1_22092025.png 622w, https:\/\/trends-business-information.be\/wp-content\/uploads\/2025\/09\/tbi-matching-optimalisatie-illustration_v1_22092025-300x201.png 300w\" sizes=\"(max-width: 622px) 100vw, 622px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-48ddb18 e-con-full e-flex e-con e-child\" data-id=\"48ddb18\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1056456 elementor-widget elementor-widget-text-editor\" data-id=\"1056456\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>DIY &#8211; MarketAnalyser<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9baca95 elementor-widget elementor-widget-text-editor\" data-id=\"9baca95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"row mt-3\"><div class=\"col-12 col-md-10 font-weight-bold mt-4 mt-md-0\">Conduct a thorough market analysis of the sector and\/or region in which you want to start a business, in which you are already active, or for any other research. You will gain a clear picture of the market and your competition: region, turnover, added value, number of employees, age, financial health, benchmark, etc.  <\/div><div class=\"col-12 col-md-10 font-weight-bold mt-4 mt-md-0\"> <\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e260f19 elementor-widget elementor-widget-button\" data-id=\"e260f19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/trendstop.knack.be\/nl\/trial.aspx?int_campaign=tools&#038;%3bint_content=usertop\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request a trial<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fc44ec elementor-widget elementor-widget-spacer\" data-id=\"4fc44ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8abe36e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"8abe36e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f927dda elementor-widget elementor-widget-spacer\" data-id=\"f927dda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ddafc9a e-con-full e-flex e-con e-child\" data-id=\"ddafc9a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a692a14 elementor-widget elementor-widget-text-editor\" data-id=\"a692a14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>DIY &#8211; Salesteam management<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88d815e elementor-widget elementor-widget-text-editor\" data-id=\"88d815e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"row mt-3\">\n<div class=\"col-12 col-md-10 font-weight-bold mt-4 mt-md-0\">\n<div class=\"row mt-3\">\n<div class=\"col-12 col-md-10 font-weight-bold mt-4 mt-md-0\">\n<div class=\"row mt-3\">\n<div class=\"col-12 col-md-10 font-weight-bold mt-4 mt-md-0\">Analyze the geographical dispersion of your salesteam. GeoTop is a tool that enables you to easily make geographical analyses of client portfolios. GeoTop provides standard analyses by province or region. It is possible, however, to create your own predefined regions or sets of regions and use them in your geographical analyses   <\/div><div class=\"col-12 col-md-10 font-weight-bold mt-4 mt-md-0\"><br><\/div>\n<\/div>\n<div class=\"mt-3 mb-3\">You can define multiple sets of regions, tailored to the different departments (sales, marketing, &#8230;) within your company. You can explore boundaries and refine your regional segmentation tuned to your commercial strategy.  <\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-519854f elementor-widget elementor-widget-button\" data-id=\"519854f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/trendstop.knack.be\/nl\/trial.aspx?int_campaign=tools&#038;%3bint_content=usertop\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request a trial<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-88fdef0 e-con-full e-flex e-con e-child\" data-id=\"88fdef0\" data-element_type=\"container\" data-e-type=\"container\" id=\"form\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6aa52bf elementor-widget elementor-widget-heading\" data-id=\"6aa52bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comprehensive market analysis?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-545ac25 elementor-widget elementor-widget-text-editor\" data-id=\"545ac25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Please contact us<br>and we will be happy to assist 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\/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e69e100 e-con-full e-flex e-con e-child\" data-id=\"e69e100\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f4fa307 elementor-widget elementor-widget-shortcode\" data-id=\"f4fa307\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><script>\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof 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