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The ABC of ESG

Everyone is talking about sustainability, corporate responsibility, SDG and ESG. Companies are increasingly judged on their sustainability efforts and no longer just get away with pretty words. We briefly list the challenges and opportunities, in day-to-day operations, strategic investments or potential acquisitions.

For small companies

Since the beginning of 2024, larger companies have to transparently report on the environmental and social impact of their activities. In doing so, they also count on efforts from all suppliers to help realise their ambitions. Although mandatory reporting for SMEs is not yet in place, they too are already in the sustainability game.

What is ESG?

ESG stands for ‘Environmental, Social & Governance’.

Initially, the focus was mainly on Socially Responsible Investing, with the aspects of ‘environment’ and ‘good governance’ receiving less attention. However, in 1972, the Club of Rome’s ‘Limits to Growth’ report raised major concerns about the depletion of natural resources, environmental pollution and food supply. These problems, combined with predicted population growth, could lead to a reduction or even decline in economic growth, according to the report.

As a result, interest in environment and sustainability rose sharply among corporate stakeholders. Both themes received more attention in organisational and strategic thinking exercises.

The good governance (Governance) aspect refers to the criteria that examine whether a company is managed responsibly. This includes executive and shareholder remuneration, taxation and strategic choices.

The ESG strategy and its importance for your company

A lot of companies are adapting their business models and are spending a lot of money and time reorganising their corporate structure to integrate sustainability into their core strategy. Consequently, companies no longer see ESG reporting as an administrative burden, but rather as an opportunity to attract business partners.

Before making processes in your company ESG compliant, it is important to understand ESG and how it differs from sustainability and corporate social responsibility.

How is ESG different from sustainability and corporate social responsibility (CSR)?

In conversations, the terms ESG and sustainability are often used interchangeably. However, we would like to list some clear differences:

  • Sustainability is limited to the relationship between your company and the environment, where ESG extends it to society and good governance.
  • ESG are externally imposed criteria that allow companies to publish information about their various initiatives and on which they can be judged by potential stakeholders. Sustainability is the internal motivation for working towards reported ESG results.
  • Reporting in ESG is relevant for listed companies to attract and inform investors. For other companies, in turn, reporting can be of interest to attract potential financing.

With CSR, we are talking about a business model and not about reporting. It is a business model in which you contribute to a better world through your company activities. A good example is the US company Patagonia. For them, creating conscious consumers (to combat fast fashion) is more important than generating sales. It is thereby renouncing core values.

What does an ESG report look like?

In an ESG report you clarify the efforts your company is making in the areas of environment, society and good governance and you communicate them transparently. You demonstrate that you are achieving your objectives and are not engaging in ‘greenwashing’. The report describes both qualitative and quantitative assets of ESG activities.

The group to whom ESG information is relevant has long since moved beyond investors. Consider creditors, suppliers, (potential) customers, prospects, employees, prospective employees, governing bodies, NGOs, other interest groups, companies and individuals in the company’s environment, the company itself, etc.

The 3 core themes in ESG reporting

Environment, society and good governance are the three logical core themes in reporting. We would like to give you some examples of questions organized by each theme.

Environment:

  • How does a company combat climate change?
  • How is a company working to reduce carbon emissions?
  • How does a company deal with maintaining biodiversity?
  • How does a company handle waste responsibly?

Society:

  • How does a company deal with employees and working environment?
  • How does a company deal with data protection and privacy?
  • How does a company deal with human rights and labour standards?
  • Is the company socially engaged?

Good governance:

  • How does a company prevent corruption?
  • How does a company deal with executive remuneration?
  • What principles and procedures does a company follow with regard to leadership?
  • What are a company’s whistle-blowing arrangements?

ESG and impact on due diligence

ESG reporting is gaining importance when it comes to due diligence. Potential buyers want to identify ESG risks that have an impact on a company’s operations or carry potential reputational damage as clearly as possible in advance.

Those risks are not always easy to quantify, nor are they necessarily linked to key financial figures. Certain is that the absence of ESG processes is a clear red flag. If the processes are not known, the risk of breaches of new regulations and/or reputational damage in the current ESG climate is real. ESG reporting helps companies make decisions around strategic investments and thus helps determine profitability.

Therefore, the right ESG indicators deserve extra attention in due diligence. When a company with certain environmental, social and governance standards takes over a company that does not meet those standards, it weakens its own ESG position, with all possible risks as a result.

Wondering how Trends Business Information can help your company with ESG insights?

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