5. Make the most of this exceptional period of subdued activity by examining your existing database and, where necessary, to refresh or enhance it.

The quality of your database or CRM application has considerable bearing on your marketing campaigns’ success. How long ago was the last contact you had with your customers or leads? Do you have any idea of the number of companies that are now no longer active or have changed address? How healthy are they and can they continue paying your invoices? Are there duplicate records or faulty links in your database?

Besides the official address, would you also like to know the other sites? Are you interested in expanding existing data with information such as activity, key figures, resilience indicator or credit recommendation in order to segment even better? This might just be the ideal time to refresh and enhance your database. We ensure the quality of your database is optimised, applying a personalised approach.

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